The application of Information and Communication Technologies (ICT) to the communication management of sports organisations is part of the success of many sports, including football, tennis, baseball, basketball and golf.
Of sports organisations are part of the success of many sports, including football, tennis, baseball, basketball and golf, which understand the importance of events and their protagonists having access to professional specialised coverage.
In our Taekwondo, specialised communication makes a tenacious effort to maintain a professional structure that serves as an informative medium for more and more users who yearn to know more about the events, data and history of this discipline.
However, it is public and notorious that the press specialised in Taekwondo, which practices journalism on the subject, which generates informative content, which disseminates videos, photos, reports, interviews for our ever-growing community, “is very few”.
I dare say that there are only four (04) media outlets that work on the basis of journalism focused on Taekwondo, and I dare say that they work more for the love of the sport than for the income they can get.
When we talk about specialised media, I am referring to press that is dedicated to covering our events, dedicating time to rescue stories, and reviewing current events.
Undoubtedly the most recognized media today in the aspect of specialized press in TKD are; mundotaekwondo.com, mastkd.com, locosxtkd.com and mookas, each one with its own style, but in the end they provide centimetres of information, data, publicity, opinion, news, interviews, reports in favour of Taekwondo and its development.
If we compare a sport that has more than 200 federated countries, the amount of media that cover this discipline is very little.
Taekwondo gets its biggest media exposure every four years at the Olympic Games. Otherwise, it is the specialised media who give importance to the world events of this discipline.
One of the objectives of a media specialised in Taekwondo is to reinforce the information about Taekwondo that is scarce in the conventional mass media. Another objective is to organise the information and to be able to report it professionally.
For this we need real communication professionals or specialists who have knowledge of the background and current affairs of this discipline so that the dissemination and promotion of Taekwondo around the world can be effective.
No mass media, neither digital nor TV, will have the feeling of belonging to our community.
It is also true that we have seen some attempts of “pseudo media” that have no knowledge of information techniques and no real knowledge of this sport, confusing audiences. These would be Fan Pages, they cannot be considered media.
It is necessary that the few specialised Taekwondo media that have developed in recent years with this digital era, require the consideration of national leaders and promoters of this discipline, in order to move forward and help grow the mass of practitioners.
The man hours, technological equipment required, applications, travel and journalistic work are valuable and very important to take Taekwondo to the next level.
It is important for managers and event organisers to understand that the objective media of this discipline will help the globalisation of sport and its activities.
The formal mass media “will not spend any time on sport that is not understood by the majority of the world’s journalists”, so our work is more than necessary.
The call is to regional, national and continental leaders who observe this work, to continue to provide support to these media, as it is important that these media have support to continue to mass, disseminate and promote Taekwondo, as at the time has done the formula 1, the GP Motorcycle circuit, and major sports organizations that have understood that the media that are dedicated to their sports are important.
As the last point of this article, I raise my voice to avoid any kind of monopoly in this media matter. We all fit, we all navigate the same path, which is our love for Taekwondo.